Steps to Writing a Real Estate Listing Description 

Real estate is a property that has value due to land or buildings, together with anything permanently attached to the land, including minerals, crops, or water. It includes houses (both free-standing and attached), apartment buildings, office space, land used for industrial purposes, mines and quarries, along with farms and other agricultural lands.

A real estate listing description is your chance to make your listing stand out among all the other homes for sale. Listing descriptions don’t get seen as much as the listing photos, but they do get read, so you want to make sure that you grab the reader’s attention.

It can be broken down into many categories, namely residential, commercial, industrial, and farming. The residential aspect includes single-family homes, apartments, town homes, mobile homes, and condos. 

Commercial real estate includes office buildings, retail stores, malls, shopping centers, parking garages, and warehouses. The industrial portion includes factories, medical offices, storage facilities, and warehouses. Finally, farming refers to the ownership of land and the cultivation and production of crops, livestock, and forest products.

The real estate market is constantly changing, and there is always new information to learn. By studying the housing market, you can ensure that you are fully informed and up to date on the trends affecting your area.

Real estate is a competitive field. According to Realtor magazine, 4.8 million homes were sold in 2017, with the median price around $250,000. It’s the busiest time of year for real estate, and if you don’t get your house listed, it could be sitting on the market for months. To get your home sold as quickly as possible, you need an enticing listing description that will draw buyers in. When it comes down to it, it’s all about the words.

A real estate listing description is a summary of the property intended to entice buyers to click on it. It is a short summary of property details and features. The description also includes the asking price and an image of the property.

It should be short, simple sentences that highlight what makes the property unique. Use bullet points or descriptive phrases rather than lengthy descriptions. The Real Estate Listing Description should include the property address, property size, number of bedrooms, baths, and stories.

Writing a real estate listing description for a home for sale or rent can be difficult. Often, parties involved are dealing with emotional aspects so that the task can seem overwhelming. There are many key details that need to be addressed, and each item must be presented succinctly and in a way that appeals to the broadest audience possible. Writing an effective real estate listing description takes time and effort, but it doesn’t have to be as difficult as it might seem.

Real estate listings are generally really long and have single-paragraph descriptions. While you may have previously written a one-paragraph description for a home listing, you will get better results by breaking that description up into multiple sentences.  Here are steps on how to properly write a real estate listing description:

First, start with a basic introductory sentence that introduces the property. Keep in mind that a real estate listing description is the first thing a home buyer will see, so you want it to be appealing and memorable.

The first sentence of a real estate listing description can make or break a sale. Get this wrong, and a potential buyer will skip right past your listing. Get it right, and you may just find a buyer for your home who’s willing to pay more than just the asking price. Next, discuss the size of the home, then mention the street number. 

Then finally, list any outstanding features the house has, such as a swimming pool or finished basement.

Real estate listing descriptions can be tricky to write, but there are a few guidelines you can follow to make them as persuasive as possible. Use a few attention-grabbing verbs, highlight the best features of the house, and make a strong closing statement.

A real estate listing description is kind of like your sales pitch, and it needs to make the reader want to write an offer. That means writing with emotion, making the listing sound enticing, and nudging them to take immediate action.

Don’t give the agent trying to write the listing description too many rules. A real estate agent needs the flexibility to come up with the description and to put their own spin on it. Instead, offer a few basic guidelines, such as not repeating what’s in the MLS (Multiple Listing Service).

The number one tip to writing a successful real estate listing description is explaining why your home is unique. What makes your house or condo special? Is it the most important room in the house? Is it located on the best street in town? Is it the only house in the neighbourhood with its own private driveway? Buyers want to know what makes your place stand out, and your real estate listing description is the perfect place to tell them!

Leave a Reply

Your email address will not be published.